Content Development

When it comes to content development, you need not just subject matter experts, but communication, content packaging, and adult learning experts: people who can deliver quality content in a format conducive to adult learning and transfer of knowledge to the workplace. Especially if you're disseminating technical information—the very specialty of Pultorak & Associates.

Our Content Development Practice is an authority in IT management frameworks, service offering packaging, and marketing and sales collateral development. We know these bodies of knowledge well, and can put it in the right form factor for you quickly and cost-effectively with our full-service development backend that includes highly qualified technical writers and editors, graphics artists and illustrators, Flash and web programmers.

Our aim always is to create and adapt content that works hard for you towards the ends you have in mind.

Pultorak & Associates' Content Development Practice services include:

• Core IP developmen t: creation, adaptation, and mapping of IT management, maturity assessment, and audit frameworks; books, pocket guides, whitepapers, and  job aids
   
• Marketing and Sales collateral development : for IT management products and services
   
• Content adaptation: integrating IT management frameworks into software products, documentation, guidance, and technical solution kits
   
• Content conversion : updating content based on new versions of IT management frameworks
   
• Service kit development: including sales, marketing, delivery collateral, and readiness
   
• Performance support collateral creation: Job aids, software product content, and publications
   
• Sticky content for websites : online self-assessments, downloadable solution kits and surveys
   

Why is our Content Development Practice the best for you?

• Pultorak & Associates has contributed to industry standard frameworks including ITIL®, COBIT, and MOF
   
• Pultorak & Associates has created and delivered courseware to thousands of IT practitioners on ITIL® and MOF
   
• Pultorak has written or contributed chapters to an array of books, whitepapers, and other publications, including:
  o" MOF 4.0, a Pocket Guide" (2008 Van Haren Publishing)
• "IT People: Doing More With Less", with Harris Kern (Addison-Wesley 2006)
  o "IT Governance", in "CIO Wisdom II" (Prentice Hall 2006)
  o The Definitive Guide to IT Management for the Adaptive Enterprise", with Kevin Behr
     (RealTime Publishers 2004)
  o "MOF, a Pocket Guide" (2003 Van Haren Publishing), which has been translated
     into six languages and has sold over 140,000 copies, a chapter on MOF in "IT Service
     Management: Volume I" (2002 Addison-Wesley), articles and a column on IT Best Practices
     for Data Center Magazine, and contributed to a number of other IT Service Management
     books and publications
  o Whitepaper on IT governance for the National Association of Corporate Directors (NACD)
     Contributed to COBIT v4 standard
  o Contributed chapters in "The Help Desk Institute Support Process Guidebook" (Van Haren
     Publishing 2004)
  o A variety of articles featured in leading IT magazines (see www.pultorak.com for additional
     details) on IT service management, IT governance, and the Adaptive Enterprise
  o Contributed to Microsoft Operations Framework (MOF) and Microsoft Solutions for
     Management (MSM) core IP, courseware, service offerings, and marketing and sales
     collateral
  o Created and delivered professional service offerings and courseware, and expert consulting
     to product offering development and readiness
   
• Our IT experts have been asked to share their expertise in such events as:
  o National and regional industry trade association meetings, including itSMF, SIM, AFCOM,
     HDI, PMI, CMG, and AITP events, including keynotes at Datacenter World and QAI/QAAM.
  o Webinars, videos, and podcasts for Microsoft, Bettermanagement.com, PMI, SearchCIO,
     and others
  o National and regional industry trade association meetings, including itSMF, SIM, AFCOM,
     HDI, PMI, CMG, and AITP events, including two keynotes at national conventions.
   
• Pultorak & Associates develops, markets, sells and delivers service offering kits for its own ITIL business and for companies who service enterprise IT organizations.  This practice has been a significant part of our business since we started more than ten years ago, and we have developed methods for ensuring the right service offerings are developed, marketed, sold, and delivered effectively.